The 3 S’s – comfort, sociability, and safety – are a great base for almost any interracial dating site internet site. So just why does it appear to be plenty web sites tend to be mysteriously missing out on all of them off their business plans?
Submit LikeBright, another dating site launched in Seattle whose goal is to purge deception through the online dating world. It’s a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to get to know it. The trio met while studying at Harvard, and made a decision to found LikeBright this season within the TechStars, a business enterprise that phone calls it self the “#1 startup accelerator in the arena,” plan in Seattle.
Their particular aim, as explained to Aislyn Green of TechFlash.com, actually challenging: “LikeBright is a TechStars Seattle startup working to make online dating simple, social and safe for women.” Women everywhere – and plenty of men – complain in regards to the lack of rely on and rampant lying that troubles online dating sites. For some, its come to be these types of problematic which they’ve given up on internet dating altogether in favor of going back to the standard ways of dating which they’d when refused, like fulfilling through pals or at social events. LikeBright aims to fight this problem by “creating a dating layer on Facebook to assist women satisfy individuals through individuals they trust.”
The inspiration for LikeBright originated personal expertise. Sonya had been powered by a desire to assist the lady feminine friends navigate the sometimes-dangerous field of online dating sites, and wished to put increased exposure of the problems, frequently ignored, that ladies worry about in terms of on the lookout for really love on the web. Ron, a frequent traveler, was actually encouraged generate a website that came across his nomadic needs, and Nick learned of property value meeting a romantic date through somebody you trust whenever a lady buddy launched him to his sweetheart.
Before creating the site, the trio executed 50 alive interviews with women that wanted to discuss their unique encounters with online dating. The reactions they got varied through the entertaining toward horrifying, like “Everything felt great. Right after which the guy asked myself basically smoked meth” and “he had been 11 and I also was required to drive him house. He had walked right across town.” Determined your world lacked a dating web site that leaves women 1st, LikeBright was given birth to.
LikeBright is devoted to generating a breeding ground built on the 3 S’s. Joining the website is not difficult: it takes half a minute to register via Twitter Connect. The site encourages sociability through providing people a social context for any singles they see and permitting them to connect with pals – attached or perhaps not – on the site. And it is safe: ladies may use LikeBright anonymously, and every guy on the website is vouched for.